Graphic Design with Louise Clark (Designsta.com)

Louise is the founder of www.designsta.com an online graphic design platform and creative community for female solopreneurs.  

Top 3 Graphic Design tips

 

  • Have a clear end result in your mind. What are you wanting to achieve with your design? What do you want the person looking at your design to do? How are you going to get them to do it? 
  • Less is more. It might sound cliché but it’s true, less really is more. White space is so important in design (it doesn’t have to be white FYI). Don’t clutter your design and overwhelm your audience with too many images / text overload. Ease them in gently – as tempting as it is to thrust everything you have ever done in their face!
  • Pick fonts that compliment and contrast. It can be tricky to know what fonts work well together. When in doubt go with two to three fonts per design. If you’re not experienced in choosing typefaces that work well together you might find yourself tangled up in font pairing pain! A good tip to get around the confusion is to choose fonts from the same font family ie. regular and bold italic. If they are in the same family, they were made for each other so you can’t go too far wrong. If you are getting a little experimental and want to use a scripted, decorative / hand drawn font then pair it with a clean, easy to read sans serif font.

 

 

 

What advice would you give those starting their website journey about graphic design?

Do your research, find out what inspires you. What do you want to focus on? There are so many different aspects of graphic design ie. typography, logo design, branding, illustration, design for print. My advice would be to zero in on the subject that really gets you going and dig deep with it. If you’re passionate about it then that will shine through. Work out what style appeals to you and be consistent. And remember to make sure your site is beautiful, well organised and easy to navigate as the people visiting your website will most likely be fellow design-obsessives!

 

Do your research, find out what inspires you. What do you want to focus on? Click To Tweet

 

How important is it to be able to create your own graphics and at what point should you hire a professional?

In this day and age where fresh content is everything it’s very important to be able to create your own graphics. This is the reason I launched my business, www.designsta.com. I realised that more and more female solopreneurs were going down the DIY design route but some of the outcomes I was seeing on a regular basis could have been made a lot better. So I wanted to create a design platform and creative community so that I could help these lovely ladies create the designs of their dreams. If you think about all of the social media platforms out there today it would be pretty expensive if you were hiring a graphic designer for every single image post you want to put out there so it’s good to be able to tackle your own “everyday design”. However, I am a huge supporter of the graphic design industry, having worked as a professional graphic designer for over 12 years I know the importance of bringing in a pro designer for the big jobs such as vector logo design.

 

What are your thoughts about learning about the fundamentals of graphic design?

I think it’s very important to at least have a grasp of the basics if you are going to be taking on your own graphic design. If you have had formal design training you can spot from a mile away those “designers” that don’t know the fundamentals of graphic design. Once you have learnt these fundamentals and practised using them in all of your design projects they do just become second nature after a while. There are plenty of free online resources where you can learn all about the fundamentals of design or if you want to take your learning to the next level consider taking a course in graphic design.

 

There are plenty of free online resources where you can learn all about the fundamentals of design Click To Tweet

 

Describe your workflow process? How do you begin a design project?

I create myself a brief if I haven’t already been given one. Even if I have been given a client brief I re-do my own version of it to really get clear on what I am doing. These days the only design work I do is creating templates for Designsta so I start off by thinking about the purpose of the design. Who will be using it, what is it for? What are the messages that need to be put across in this design?

 

Who will be using it, what is it for? What are the messages that need to be put across in this design? Click To Tweet

 

How much time should be spent on gathering information and inspiration before actually starting a design project?

It depends on the project, all projects are different and some need a lot more researching and digging around than others. That being said, it is always very important to have a clear idea of where you are going with each and every project before you start. Consistency is the golden key of branding so it’s always very important to take into consideration any brand guidelines that have been put in place. If you are starting from scratch and there are no brand guidelines then moodboard the hell out of it.

 

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