5-9er Interview: Laurie Joy

What is your “day job” and how many hours do you work in a week?

My day job is a high school English teacher and university professor. I work 12 hours a week.


What is your business? (What do you sell/who do you serve and why?)

My business is The Mojo Mama and I help moms turn their show into their mojo! I help moms, all kinds get out of a mama rut and begin to live a more fulfilled life.


For how many years have you run a business alongside your regular job?

I have been doing it for 1 year. But, I have been turning MY OWN show into my mojo for 4 years prior. I can’t teach what I haven’t learned or done.


I can’t teach what I haven’t learned or done. Click To Tweet


Why did you decide to start a business?

I have always had an entrepreneurial/think outside the box mentality. I knew that at this point in my life that what I was doing was really not fulfilling me any longer. I needed a change.


In your first 6 months of starting your business, please list out the top 3 pain points you struggled with: 

1.I struggled with balancing time of my full time teaching job, my family and beginning a new business.

2. I struggled with learning new technology skills.

3. The general learning curve of a new online business was huge. Website, writing copy, building programs, social media, sales pages, email autoresponders, etc.


How did you overcome these pain points?

I hired a coach, became a part of her Facebook community and ASKED a lot of questions.


How good are you at delegating tasks to others?

At the beginning I was not good at all. I am quite efficient with my time and so I feel I can get something done (if I know how to do it) quicker than someone else.
I am learning that I don’t have areas of expertise and have hired people who can help me along the way.


Do you feel you have a good balance between your job, business and personal life. If yes, how did you achieve this? If no – why not?

Yes, I do. I have a system that I use and teach in order to maximize your time, write out what you have to do, use a timer, and plan it out. I’m a visual learner and it works really well for me and it has been a LIFE saver for my mamas.


What are your top 3 tips for people starting a business alongside their regular jobs? 

Many of my mamas that I work with aren’t starting a business, they are simply trying to get their life in order. My advice is to get yourself in order, find out what you want to be when you grow up (ha) and DO IT! Life is way too short.


If you could change one thing about your start up process when you started your business what would that be?

It’s funny that you ask this. My success was done by taking one step at a time and kind of blindly achieving the goals I did. I didn’t spend the money I didn’t have, I did it all for free and in 2 months, I had a 10K launch.
I liked how I just DID it. Just took simple action, and relied on blind faith. So, I wouldn’t have changed a thing.


Do you have plans to transition to full time business owner? Why? 

Yes, I do plan on it. Because I still am in the realm of teaching but it’s to a new demographic. Moms. I have had a career of changing the lives of children and now I want to pass that on to moms.


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