- What is your “day job” and how many hours do you work in a week?
I’m a marketing executive for a car company, and I work 40 hours per week.
I also study a part-time degree – I’m supposed to set aside 12 per week for that, but by studying the module intently at the same time as writing the assignment, I find I’ve been able to slash that to 12 hours per month.
- What is your business? (What do you sell/who do you serve and why?)
I blog about Tarot, crystals, and traditional British folklore practices. I’ve been given a gift to share, and it’s my duty to help as many people find their path as I can. This month I have released a £29 – £39 course on the basics of British magic, so you can find what works for you and gets you the results that you want. My aim is to empower as many people as I can.
- For how many years have you run a business alongside your regular job?
I started my first business (giving Tarot readings) not long after I left school, and continued it through college and my first job, which lasted a year. I took a year and a bit off to run a stall selling readings, before deciding that I needed to build an online base. I took the job I have now to help me while I build it up, and I’ve been here for two weeks!
- Why did you decide to start a business?
I have absolutely no interest in being told what to do. I like being my own master, and it’s very important to me to have freedom in my work.
- In your first 6 months of starting your business, please list out the top 3 pain points you struggled with:
- Gaining traffic
- Working consistently
- Learning all the tech
- How did you overcome these pain points?
I haven’t really gotten the kind of traffic levels I’d be happy with yet, but Pinterest is really helping me get there. Getting over my fear of graphic design has helped immensely – people like pictures!
Working consistently has been a little harder – due to trauma in my early life, I have a lot of energetic baggage around work that I need to get rid of. Sometimes what’s blocking you isn’t your feelings about your job or the task at hand, but something else entirely.
Learning all the tech was probably the easiest, looking back. And looking back makes it easier to see how far I’ve come! I remember how frightened I was about email marketing, and how long it took me to actually drive the courage to set it up – I thought it would be so difficult! To be fair, it wasn’t easy, but imagine how much more time I’d have now if I’d just sucked it up and done it – and so much else! But, I’ve learnt a lot in the past year and a bit about online marketing, and that had to take time to understand and begin to implement it. You have to leave yourself time to learn.
- How good are you at delegating tasks to others?
Not very! I’m approaching the time to be able to hire a graphic designer for a few small gigs, so whilst I’m looking for that I took on an offer of free portfolio building from a writer. I hate giving up writing, but I can’t do it all – so I’m using this gig as a trial.
- Do you feel you have a good balance between your job, business and personal life? If yes, how did you achieve this? If no – why not?
The thing with balance is that it is always changing according to your emotional, physical and spiritual needs. As of right now, I have a balance that’s suited towards my emotional state. I’m not spending too much time on my business, but that’s okay – I’ve just started a new job, so I’m tired!
Your balanced life should be able to twist and move according to new pressures or duties, whether they are internal and external. There is no ideal blend of stuff to spend your hours doing. Every day, you are a different person. You need to be able to shift to accommodate that.
- What are your top 3 tips for people starting a business alongside their regular jobs?
- Plan. No, seriously. I’ve wasted a year by not planning.
- Do the work that gets results. Don’t waste your time on easy tasks.
- Be prepared to eliminate yourself from the day to day tasks of your business.
- If you could change one thing about your start up process when you started your business what would that be?
PLANNING. I wish to all of EVERYTHING I’d taken the training I found later on, and actually understood what you have to do to sell eBooks/courses, and built my business around that.
- Do you have plans to transition to full-time business owner? Why?
Yes! I need freedom. I have a nine month plan to be self-sufficient in my business. Wish me luck!
Link to freebie/promotion: My resource library, featuring crystals, Tarot and more! http://www.siobhanjohnson.com/free-ebooks/