1. What is your “day job” and how many hours do you work in a week?

I work in the Casino Industry (and have done for more than 20 years). I’m currently a Croupier after 10 years in Casino Surveillance. I work anywhere from 24 – 50 hours per week.


2. What is your business? (What do you sell/who do you serve and why?)

www.DeeDeeCreative.com I’m your go-to Virtual Assistant for creative business owners and entrepreneurs. I specialise in Ghost writing, Blogging, setting up email Automation and Pinterest Management. My focus is new or novice entrepreneurs.

I also have a second business as a Wellness Mentor at www.TheSleepEdition.com helping busy, stressed female entrepreneurs finally enjoy a restful nights sleep.


3. For how many years have you run a business alongside your regular job?

My current business is fairly new, I launched at the end of 2016. But, I have worked as an entrepreneur for close to 5 years.


4. Why did you decide to start a business?

I was looking to move out of my current job since it can very hard on the body. I suffer from chronic pain from the receptive movements that a casino dealer has to do each and every day.

DeeDee Creative came about after numerous friends and colleagues reached out to me for help with numerous aspects of their businesses.


5. In your first 6 months of starting your business, please list out the top 3 pain points you struggled with:

1. Gaining exposure
2. Gaining regular clients
3. Finding a good support network


6. How did you overcome these pain points?

I’ve stepped up and have become more visible in Facebook groups, offering advice and interacting more.


7. How good are you at delegating tasks to others?

Haha, not very well. I’m a bit of a perfectionist, and feel like nobody can do the job better than I can. I’m not very good at delegating tasks. It’s my weakness and I am working on it!


8. Do you feel you have a good balance between your job, business and personal life. If yes, how did you achieve this? If no – why not?

That’s another thing I need to work on. I feel like I spend every waking moment on the computer networking, researching, improving my skills and more. I have learnt about work/life balance since I have been a shift worker for so many years.

It’s definitely a balance for sure, it’s all about making priorities in relation to your own health and wellbeing, making time for family and friends and learning when to step away from the computer and taking time out.

I’ve found it’s important to schedule dates, yoga sessions, etc otherwise, you can get so caught up with work you wonder where the day has gone.


9. What are your top 3 tips for people starting a business alongside their regular jobs?

1. Be patient
2. Be consistent
3. Ask for help when you need it


10. If you could change one thing about your start up process when you started your business what would that be?

I would have spent more time asking for help, listening to advice and taking it. I am extremely independent and have a stubborn streak. I hate asking for help as I feel like it makes me look weak, but I have learnt that asking for help actually shows you are a strong person, willing to put yourself out there.


11. Do you have plans to transition to full time business owner? Why?

I would love to. My casino job has caused so much wear and tear on my body over the years. Plus I find it to be quite a negative atmosphere to work in every day. On the other hand, I really do enjoy helping others with their businesses (as a VA) and improving their wellness (with The Sleep Edition).


Learn More: deedecreative.com / thesleepedition.com

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