1. What is your “day job” and how many hours do you work in a week?
For most of my working hours, I’m the VP of marketing at a software development company. I work there 45-50 hours a week.
2. What is your business? (What do you sell/who do you serve and why?)
I provide marketing strategy services for startups and solopreneurs. I’ve just recently started delving into the world of educational programs to help empower start-ups and solopreneurs to develop effective and efficient marketing strategies that actually work for their business.
3. For how many years have you run a business alongside your regular job?
I’ve been doing some sort of freelance or consulting for at least 6 years, but I’ve only been really focusing on it for the last year or so.
4. Why did you decide to start a business?
I chose to go into marketing because I wanted to help people. After several years in traditional business, I recognized that I wanted to start my own business to help more small business owners and solopreneurs than I could through traditional work channels.
5. In your first 6 months of starting your business, please list out the top 3 pain points you struggled with:
1. Finding the voice for my business. Whenever I sat down to write, I found that I had “corporate voice” which wasn’t authentic for how I wanted to position my services.
2. Asking to be paid. I’m a giver, so its always been hard for me to ask for the close or the check!
3. Putting in the time. After working a full day, I felt like I was cheating my family if I came home and worked on my business.
6. How did you overcome these pain points?
Communication and persistence… communicating with clients to understand what tone would catch their attention and helping them understand the value of my services. Plus, communicating with my family about why building my business was important. Turns out everyone is much more supportive than I thought they would be!
7. How good are you at delegating tasks to others?
I’m great at delegating to the right person. Unfortunately, I’ve also gotten burned by over-trusting the wrong people who didn’t have work ethics that matched my own.
8. Do you feel you have a good balance between your job, business and personal life. If yes, how did you achieve this? If no – why not?
Yes, I do think I have a good balance, but I can always do better! I set aside specific time for my family to ensure that their needs are taken care of. I can improve on doing more self-care (exercise, relaxing time, etc.) I hope more of that comes as the business grows!
9. What are your top 3 tips for people starting a business alongside their regular jobs?
1. Communicate with the people around you and get their support! It makes it so much easier!
2. Do it for the right reasons. Starting a business isn’t for the faint of heart or those who are just looking to make easy money. It takes a lot of work!
3. Understand your company’s policies on moonlighting, and how your side hustle may affect your day job. Not every company is open to you growing your own business, so you need to weigh the risks and rewards.
10. If you could change one thing about your start-up process when you started your business what would that be?
I would have started sooner! I’ve had these ideas rattling around in my head and let the marbles of doubt weigh me down too much.
11. Do you have plans to transition to full time business owner? Why?
Yes, I would like to eventually be able to provide these services full time. It’s really the fulfillment of my dream to help people grow their business – I already love waking up every day and helping my clients, so I’d love to dedicate more time to it!
Learn More: http://heybrandi.com/one-page-marketing-plan